Digital marketing is an ever changing and evolving landscape. The past two years have showed us how quickly it can evolve. While we have seen several new marketing trends, it may not be possible to adopt all these marketing strategies for your small business.
Your limited budget and resources may hold you back from trying some of the bold marketing trends. That being said, we can confidently tell you that there are plenty of marketing strategies you can use to effectively build your brand and grow your small business.
In this post, we will discuss the seven marketing strategies for a small business that can provide fantastic results.
1. Personalized email marketing
Customers crave personal attention and email marketing has the perfect solution. As one of the most used marketing strategies for a small business, email marketing is one of the preferred tactics for customer acquisition and retention.
Personalized emails go a long way in building a bond with your customers. Drip email campaigns using tools for email list management can be used to nurture leads at various stages and make their purchase journey as enjoyable as possible.
Personalized email makes your brand more genuine to the customers. Taking personalization a step further, you can offer customized deals and coupons to your loyal customers based on their previous purchases and preference.
2. Marketing automation
Automation helps you to streamline many of your business processes. For a small business, it is imperative to automate your marketing processes to save time and make your staff more efficient. Automation is one of the must-have marketing strategies for your business if you want to work smart and grow.
Top-notch automation tools are available for email marketing, lead scoring and nurturing, systematic content publishing, social media management, referral marketing and much more. Automation can not only boost your team’s productivity but also supercharge your conversion rate.
3. Brand story
Gone are the days of hard-hitting sales. In 2022, it’s all about telling a story to market your products and services. Content marketing is still one of the best marketing strategies for your small business but with a brand new approach.
Instead of telling your target audience how fantastic your product is, invest in creating custom content. Explain to your potential buyers how your product has helped solve a particular problem for your customers.
Has your product been instrumental in helping your customers reach a specific goal faster? Showcase it with real-life examples and data. To increase the SEO value of your content you can rely on top tools such as Semrush.
4. Influencer marketing
Did you think that influencer marketing is beneficial only for the bigger brands?
That’s not the case. Influencer marketing can be one of the powerful marketing strategies for a small business to build brand awareness and generate quality leads.
Influencers have their own loyal fan base on social platforms like Instagram and TikTok who interact with them and look up to them for personal recommendations. A high engagement rate makes this one of the best marketing strategies for your small business. You can select and do an influencer contract with influencers working in your niche and your location to endorse your brand in an authentic style.
Let’s say your business is built around the plant-based movement, you can partner with influencers advocating a dairy-free or vegan lifestyle. With little investment, you can reach out to a high potential target audience.
5. Google My Business listing
Google My Business (GMB) listing is a must for every small business to strengthen its online presence.
Why is it so vital?
Because people visit 1.5 billion destinations every month based on their Google searches and 76% of those who search for something nearby visit the store within one day.
When your potential customers are looking for you online, it is imperative that you work towards building a strong online presence for your business.
Google My Business listing can give your business the extensive visibility and credibility you are craving. That’s why it should be one of the top marketing strategies for your small business.
6. Digital event marketing
The popularity of digital events has grown exponentially in recent years. Webinars, online conferences, live discussions and podcasts are powerful tools for brands to generate quality leads online.
What’s more, these online events present an opportunity for brands to gather audience data and to market to them directly.
As a small business owner, you can either attend or host online events to get your audience acquainted with your products and how they offer solutions to specific challenges. Interacting with your audience through surveys and polls will also help you understand their preferences and accordingly tweak your marketing strategies.
7. Referral marketing
One of the most effective marketing strategies for your small business is to leverage the goodwill of a satisfied customer using different types of referral programs. When your buyers are happy with your brand, ask them to spread the word about the products they love.
Let’s take the food industry for example, when you learn to satisfy the comfort and convenience-centric customers the chances of them recommending you to their connections multiply. You can gently nudge these customers to recommend your products to their friends and incentivize them for bringing you qualified leads.
Choosing your small-business marketing strategies
Your business is unique and so should be the marketing strategies that you choose. However, you should not miss the point here that conventional marketing methods like advertising posters and flyers are still relevant and useful for some small businesses.
From referral marketing to using automated tools and local SEO, these digital marketing strategies can help grow your small business. Give them a try and set your business up for success.
Gaurav Sharma is the founder of Attrock, a digital marketing company. He works closely with top marketing influencers and has helped numerous brands, e-commerce firms and SaaS companies grow. He is also a certified Google Analytics and Google Adwords specialist and regularly contributes to reputable publications like HuffPost, TechCrunch and many more.
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